The enamel on your babies milk teeth is more susceptible to attack.

So our dental experts have come up with a special formula that’s not only tough on decay, but also less abrasive than regular toothpastes. It also contains an appropriate amount of fluoride for babies as well as coming in a gentle mint 'baby-friendly flavour'.

Milk teeth aren't practice teeth, so taking care of them means you are helping to ensure that, when the time comes, children's big teeth (waiting in the gums) come through straight, healthy and strong - ready to create that all important grown-up smile.

MACLEANS Milk Teeth toothpaste is specially designed for babies aged 0-3 years and should be used as soon as baby's first tooth emerges. It's tough on decay but also less abrasive than some regular toothpastes, making it kind to baby's teeth.

Specially designed for the youngest of mouths to get them used to the taste of toothpaste:

• Fluoride level 500 ppm - having the lowest fluoride content in our range
• Very mild minty taste